While it is impressive that American women:
- are responsible for 83 percent of all consumer purchases
- hold 89 percent of U.S. bank accounts
- hold 51 percent of all personal wealth
- are worth more than $5 trillion in consumer spending power
The power of the purse has never been just about what we can buy. It is also about how we use what we have. Watch the elderly woman in the red coat run in from the right side of the screen and take on four robbers.
Yes. Women have got the power. And we aren’t afraid to use it. All we need is our purse, a strong arm, and determination. So men beware. As the song from the movie Marci X says:
We’ve got the power. We cannot lose.
We’ve got the power. Look, it matches our shoes.
We’ve got the power. Come on, everyone dance.
We’ve got the power. See, we don’t need pants.
Do you think the TSA will want to ban purses next?